It’s hard to believe, but they are still skiing in Aspen. This upcoming weekend — that’s right, the first weekend of May — will mark the final weekend to grab some turns at Aspen Mountain. It was a pretty good year for snow, and my partners at Aspen/Snowmass have made the most of it, adding two bonus weekends to finish off the stellar season.
I’ve been keeping busy with these guys — updating landing pages for summer, streamlining navigation, improving user paths to crucial pages, and generally making their site’s content more engaging one page at a time.
The big project this year: collaborating on a new blog. Initially created to tell the deeper story of their ski school, the new blog has also been promoting events, updating readers on skiing conditions, lending an insider’s perspective to the resort and destination, and generally following their #ContentCrew as they enjoy the best job on planet earth.
I advised them on the set-up and launch strategy, and created and helped maintain an editorial calendar throughout the season. But the really fun part for me has been contributing content on my favorite subject — food. As you might suspect, Aspen/Snowmass is top shelf when it comes to on-mountain dining.
Here are some of the posts I created for them (and there will be more to come this summer):
